Latinos’ purchasing power has been growing 70% faster than americans’ as a whole since the late 1980’s, and they constitute a consumer market 0f $1.5 trillion
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America works because latinos work. 70% of latinos account for the U.S. workforce’s growth in the first half of this decade
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The face of America is changing, and multicultural consumers represent the majority of the expected growth in the United States now and in the future.
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This report provides insights into nearly 5,000 Latino-owned businesses, including differences in growth and funding experiences by gender, nativity, region, industry, size, and other personal and business characteristics.
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Latino-owned businesses are growing in number and importance to the American economy. Contributing more than $700 billion in sales to the economy annually, they are an important source of employment as sole proprietors and as firms with employees on payroll.
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Average annual revenue of Latino-owned business increased from $258,702 in 2016-17 to $327,189 in 2017-18, an increase of 26.5%, according to a new study of more than 28,000 businesses conducted by Biz2Credit.
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