• Connect

    Connect with peers, partners, and customers to grow your business.

  • Resources

    Get access to business education, mentors, capital an more.

  • Visibility

    Boost your visibility to reach more customers and increase sales.


  • Directory listing and links to your website and social media accounts to broaden your reach
  • Access to other Latinx-owned businesses within the directory and ability to contact and connect
  • Intro email announcing your business to Amplify’s 2500+ email list
  • Quarterly networking events to connect with other businesses and resource partners

Resources Available

  • Access to business support programs, such as accelerators, business education programs, technical assistance, capital and mentors
  • Workshops for increasing marketing and customer acquisition for your business
  • Certification programs to access government related contracts
  • Needs assessment to identify your stage of business and provide connections to relevant resources

PowerUp is a Latinx-led, collaborative initiative focused on increasing connectivity for business owners, business growth, access to resources and other economic opportunity for Latinx-owned businesses. Our website connects businesses, partners and customers by fostering visibility for Latinx-owned businesses and facilitating connections to existing resources.

PowerUp can be used by businesses, partners and customers. As a Latinx owned business you can create a business profile to highlight your products and services. Users can search listings by name, location and category to find businesses on the platform, and can connect to them via the site. Users can also provide reviews on the businesses listed in the site. Resource partners are also invited to join the site in order to promote their programs, events and resources that promote business growth. The goal of our website is to be a digital connector, convener for Latinx-owned businesses and brands.

Operating, incorporated businesses that are at least 51 percent Latino owned and led can create a listing. Independent contractors or licensees who work for agencies or are part of corporations that are not Latino owned, are not eligible.

You can join the PowerUp community by creating a free business listing. We encourage you to use high quality professional images that best portray your brand, products and services along with a vectored logo.

Once you have joined the PowerUp community and have both created and submitted your profile, we will verify your business before approving it and listing it in the site. This process can take 3 to 5 business days. If you’re still not seeing your business listed on our platform, please contact us here.

PowerUp is FREE to join for all Latinx-owned businesses. However, we do ask that you keep your business information up-to-date and comply with our Terms of Use.

Yes, we’re currently focusing our efforts on partnering with, supporting, and engaging Latinx-owned businesses and their owners. We ask you to confirm that your business is at least 51 percent Latino owned and led. Our goal is to connect Latinx-owned to each other and to potential customers and resources that will facilitate their growth.

Yes, we verify that a business is Latinx-owned and actively operating in the State of Massachusetts. We might verify through searches of incorporation documents, business certifications and may also contact the business directly by phone or email to verify ownership.

PowerUp is currently focused on Latinx businesses in Massachusetts. In the long-run, the intent is to expand our platform across the US.

PowerUp welcomes applications from new resource partners. If you provide programming, capital, technical assistance or other supports for growing businesses, we encourage you to become a partner. To learn more about partnering with PowerUp and to apply, submit this form.

PowerUp seeks to help businesses grow. Identifying the state and stage of businesses is vital to guide business owners in their growth journey. The business assessment consists of a few questions to help you understand where you are in the business growth cycle in order to connect you to the most suitable partners and resources to meet your goals.

Any registered user or guest on the site will have the opportunity to write a review. Once a review is written we will not be held liable or responsible for the content. The best advice we offer for businesses to consistently get positive reviews is to conduct business in the highest standard possible. As standard practice to increase business growth and success we encourage all businesses registered on our site to provide the best customer service and satisfaction possible.

PowerUp’s platform will facilitate opportunities for businesses to connect with partners offering programs for Latinx-owned businesses to apply for certification.

PowerUp does require businesses to be registered with the Secretary of State of Massachusetts in order to submit their listing.

No, businesses will not be required to provide financial information to become a member. If you elect to submit a business assessment, you may be asked for some of your financial information in order to connect you to the appropriate resource partners.