We've launched a COVID-19 Resource Page for the Amplify Latinx Community. Visit now...

Discover LatinX Businesses and Resources

To unleash Latinx untapped economic potential in the Commonwealth

Just looking around? Let us suggest you something hot & happening!

Did you miss our PowerUp Latinx Business Summit? Check out the full video!
We’re excited to share our 2020 Holiday Gift Guide featuring products and services offered by Latino-owned small businesses across Massachusetts.

Why Join

  • 1 Connect

    Connect with peers, partners, and customers to grow your business

  • 2 Resources

    Get access to business education, mentors, capital and more

  • 3 Visibility

    Boost your visibility to reach more customers and increase sales


There are approximately 30,000 Latinx-owned businesses in Massachusetts, representing the fastest growing segment of the state’s economy.
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    Million new net startups every 5 years over the last decade

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    Million new jobs

  • Icon 3%

    Of the 5 million Latino business exceed $1 million in revenue

Our Purpose

PowerUp is a Latinx-led, collaborative initiative focused on increasing growth and economic opportunity for Latinx-owned businesses in Massachusetts. Our mission is to create visibility for Latinx-owned businesses, facilitate connections to existing resources, and recognize us as an influential market that must be engaged by our entire business community.