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Discover LatinX Businesses and Resources

To unleash Latinx untapped economic potential in the Commonwealth

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Why Join

  • 1 Connect

    Connect with peers, partners, and customers to grow your business

  • 2 Resources

    Get access to business education, mentors, capital and more

  • 3 Visibility

    Boost your visibility to reach more customers and increase sales


There are approximately 30,000 Latinx-owned businesses in Massachusetts, representing the fastest growing segment of the state’s economy.
  • Icon 1

    Million new net startups every 5 years over the last decade

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    Million new jobs

  • Icon 3%

    Of the 5 million Latino business exceed $1 million in revenue

Our Purpose

PowerUp is a Latinx-led, collaborative initiative focused on increasing growth and economic opportunity for Latinx-owned businesses in Massachusetts. Our mission is to create visibility for Latinx-owned businesses, facilitate connections to existing resources, and recognize us as an influential market that must be engaged by our entire business community.

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